The development of food trends

In the last 30 years, the abundance and wide range of products on offer have put more and more people in the comfortable position of being able to make theirown individual eating decisions, independent of family and social traditions and customs. They are increasingly choosing their food according totheir lifestyle, i.e. how they see the world and how they see themselves in it. Sociologist Günther Hirschfelder is even convinced that eating styles are increasinglytaking the place of lifestyles. This gives real meaning to the motto "You are what you eat" or - even more precisely today in view of the numerous eating styles that exclude certain foods (vegan, gluten- or lactose-free, paleo etc.) - "You are what you don't eat".
Even in a crisis, eating behavior remains an expression of one's own values and therefore remains intact; if you are not confronted with financial hardship, it tends to come to a head. Of course, at the moment you can almost only communicate your lifestyle virtually - through social media channels.