Popcorn like in the movies, now in the supermarket

Weare currentlytestinga super-tasty pilot projectat the Rewe store in Hamburg's HafenCity: a popcorn machine thatpreparesfresh popcornon the spot, without any oil or fat, . Our aim is to show what a modern brand experience can look like.

Lisa Weichhart

21.11.2025

in News

Reading time: 3 minutes

Pleasure at the touch of a button

It's easy to use: place the cup down, select sweet or savory on the integrated display and enjoy freshly popped popcorn at the touch of a button.

To ensure that everything runs smoothly, we have paid attention to practical details:

Preparation without oil or fat for conscious enjoyment
Easy payment at the checkout thanks to the integrated EAN code on the cup

This keeps the process uncomplicated for customers and store staff.

Innovation in the market

Behind the project is our creative team, which is always looking for new ways to bring enjoyment to life. The popcorn machine is an example of how a modern innovation not only awakens a desire for fresh snack enjoyment, but also allows Seeberger to be experienced directly in the store.
Our Sales Manager Andreas Deutschle puts it in a nutshell: "As the market leader, we want to offer our customers innovative concepts."

First impressions and outlook

Initial feedback has been consistently positive. Jens Piclum, owner of Rewe in HafenCity, reports: "This is an absolute highlight, customers are thrilled! "

What happens next? We'll stay tuned and keep testing. Especially the popcorn 😉

If you're out and about in Hamburg's HafenCity, you shouldn't miss this highlight.

Popcorn like in the movies, now in the supermarket

Pleasure at the touch of a button

Innovation in the market

First impressions and outlook

Selection without order options

Redirecting