Reusable packaging is designed to be used several times. After use, they are professionally cleaned, checked for quality and refilled. The aim: less packaging waste, lower resource consumption and a better carbon footprint.

Depending on the material and design, reusable packaging can achieve between 10 and 200 cycles before it needs to be replaced. This means that they offer clear ecological advantages over single-use packaging - provided they are returned.

In Germany, reusable systems have proven their worth, particularly in the beverage sector. According to the Federal Environment Agency, around 43% of all beverage packaging is sold as reusable packaging - that is around 6.5 billion bottles per year. These are cleaned, checked and reused up to 50 times.

The advantages:

• Less waste: reuse reduces packaging waste
• Lower emissions: Reusable saves up to 70% CO₂ compared to disposable
• Conservation of resources: fewer raw materials required for packaging

The challenges:

• Logistics: take-back, cleaning and distribution must be well organized
• Acceptance: Consumers must be willing to return packaging
• Hygiene: Strict standards, especially in the food sector

Packaging innovation: Seeberger continuously works on new solutions that are both functional and more environmentally friendly. In addition to the reusable packaging project, current developments also include paper packaging and recyclable plastic packaging.

Cooperation with start-ups: By working with CU Mehrweg, Seeberger relies on a partner that combines an innovative reusable packaging system with expertise and the necessary infrastructure, making it possible to implement more sustainable packaging projects.

Future prospects: Whether the reusable system will be used permanently depends on the results of the test phase. If the concept proves successful, there are plans to expand it to other products and markets. Until then, it is important to gather sound knowledge, optimize processes and further promote the willingness of all those involved